Summary:
As a leading distributor for rugged industrial coatings, Kelly Industrial Coatings supplies premium products that maximize coating longevity. With over a century of combined experience in the business they will also lend their consultation to OEMs, paint shops, and other advisors on best practices for application and longevity. After over 25 years of time in business they were ready to reinvigorate their presence.
The Ask:
Establish the core essence of the company identity and bring it to life with new branding, marketing, and a website.
My Role:
I conceptualized and created the new brand mark and ensuing collateral, including the website, then transitioning to overviewing ongoing work on the account. I would interface with the client to understand their current needs and lead the team of creatives in executing the new asks.
