Summary:
Sometimes you only need to focus on one or two things and do them really well. For Rapid Pallets it's creating high-quality wooden pallets at an affordable price, quickly. We used video and photo to create a website showcasing their excellence in craftsmanship, wide selection of options, and speed, speed, speed of operations. This was a fun opportunity to re-contextualize something you might think of as disposable as a hand crafted solution made with precision and pride.
The Ask:
Rapid Pallets was looking to grow their business by targeting larger corporations that would use their services on a regular basis. Their existing brand didn’t do enough to show the scale of the business, the quality of craftsmanship, or the speed in which they worked.
My Role:
I was the lead on the project and worked with a team of creatives to craft a new identity that separated Rapid Pallets from their competition, promoted their differentiators, and felt like an authentic representation of who they are. This was expressed via new branding, collateral, website, photo, and video efforts.
