Summary:
An independent fiduciary in the retirement benefits space needed help telling their story. Myself and team worked closely with the company leadership to create a new brand identity that put human stories first and established a unique place in the market for them to speak from.
The Ask:
How do you take a complicated set of solutions and distill them into messages that anyone can understand? ProManage provides tools and services that allow people to find financial freedom but didn’t know how to express it.
My Role:
As the Creative Director I was intimately involved with every aspect of this project. From interviewing the leadership team to overseeing the creative output. I was most hands on in designing the website and directing the photoshoot that went with it.
Welcome video for client lobby.
